Search Engine Optimization (SEO)
Comprehensive SEO strategy that drives organic growth through technical excellence, content optimization, and authority building. Achieve top rankings and sustainable traffic increases aligned with Google's latest standards.
🔧 Technical SEO
- Optimize Core Web Vitals for 90+ scores (LCP <2.5s, INP <200ms, CLS <0.1)
- Handle JavaScript SEO with proper rendering and indexing strategies
- Implement structured data, XML sitemaps, and canonical tags for perfect crawlability
- Secure HTTPS setup with security headers and redirect management
🧩 On‑Page Optimization
- Craft compelling titles and meta descriptions that boost CTR by 150%
- Implement entity-based content with semantic markup for better understanding
- Build strategic internal linking architecture for improved page authority
- Optimize media with ALT tags, WebP/AVIF formats, and lazy loading
🔗 Authority & Links
- Execute digital PR campaigns securing high-authority backlinks from industry leaders
- Identify and claim broken link opportunities and create skyscraper content
- Analyze competitor backlink profiles to uncover untapped link building potential
- Build E-E-A-T signals through expert content and brand authority development
📍 Local SEO
- Optimize Google Business Profile for 5-star reviews and local pack dominance
- Ensure NAP consistency across 100+ citation sources
- Create location-specific landing pages for targeted local traffic
- Expand service area coverage with geo-targeted content and schema
🧠 Content & Strategy
- Conduct deep keyword research mapping user intent to content opportunities
- Build topic cluster architectures with pillar pages for comprehensive coverage
- Develop detailed content briefs and refresh outdated pages for continued performance
- Identify programmatic SEO opportunities for scalable content creation
📊 Measurement
- Monitor rankings and CTR with advanced tracking and diagnostic tools
- Clean up index bloat and optimize for crawl efficiency
- Target PAA and featured snippets for zero-click traffic capture
- Plan seamless site migrations with comprehensive redirect strategies
Google Ads (PPC)
Data-driven Google Ads management delivering maximum ROI through strategic campaign architecture, advanced targeting, and performance optimization.
🎯 Campaign Types
- Optimize Search campaigns and Performance Max for cross-network reach
- Leverage Display and Discovery ads for awareness and retargeting
- Create engaging YouTube TrueView and In-Stream ads for video marketing
- Manage Shopping campaigns with optimized GMC feeds and product performance
🧱 Structure & Targeting
- Build Single Keyword Ad Groups (SKAGs) for precise intent matching
- Optimize match types and negative keywords for quality traffic
- Use In-Market, Affinity audiences and RLSA for behavioral targeting
- Implement Customer Match and similar audiences for personalized campaigns
📝 Creatives
- Develop Responsive Search Ads with compelling headlines and descriptions
- Optimize ad extensions including sitelinks, callouts, and structured snippets
- Test offers, messaging, and creative variations for maximum conversion
- Ensure landing page alignment with ad copy for improved Quality Scores
📈 Bidding & Budget
- Implement Target CPA and Target ROAS bidding for automated optimization
- Manage budget pacing with smart bidding and seasonal adjustments
- Apply geo and device bid modifiers for targeted performance
- Optimize ad scheduling for peak performance hours and days
🔍 Tracking & Quality
- Set up GA4 conversion tracking and enhanced e-commerce measurement
- Import offline conversions for complete attribution
- Implement lead quality controls and duplicate safeguards
- Ensure policy compliance with automated scripts and quality monitoring
YouTube SEO & Growth
Comprehensive YouTube SEO strategy to maximize visibility, engagement, and subscriber growth through optimized content and metadata.
🔍 Discovery
- Conduct in-depth keyword and topic research for trending content opportunities
- Optimize titles, descriptions, and thumbnails for maximum click-through rates
- Implement strategic tagging and category selection for better discoverability
- Create organized playlists and series for improved watch time and SEO
🖼️ CTR & Hooks
- A/B test titles and thumbnails to identify highest-performing combinations
- Craft compelling video hooks and storytelling structures for viewer retention
- Optimize end screens and cards for increased watch time and channel traffic
- Add chapters and timestamps for better user experience and SEO signals
⏱️ Retention & Growth
- Analyze Average View Duration and retention curves for content optimization
- Maintain consistent upload schedules to build algorithmic favor
- Create Shorts and community posts to boost engagement and discovery
- Execute cross-promotion strategies and collaborations for accelerated growth
🎬 Production Ops
- Develop structured scripts with optimal pacing for viewer engagement
- Plan B-roll footage and create detailed shot lists for professional production
- Ensure clear audio and proper lighting for high-quality video delivery
- Insert retention hooks at strategic timestamps to maintain viewer interest
📈 Analytics & Iteration
- Analyze CTR vs AVD trade-offs to optimize thumbnail and title performance
- Build series-based content clusters for sustained audience engagement
- Benchmark cohort growth and identify successful content patterns
- Implement topic double-down strategies for compounding algorithmic benefits
🔗 Distribution & Cross‑promo
- Leverage community tab features and Shorts for internal traffic amplification
- Create end-card and playlist ecosystems for seamless content discovery
- Implement cross-platform promotion through social media and email marketing
- Develop collaboration networks and channel partnerships for mutual growth
Answer Engine Optimization (AEO)
Dominate AI-powered search results by becoming the authoritative answer for voice queries, featured snippets, and zero-click searches.
⭐ Search Readiness
- Optimize for featured snippets across paragraph, list, and table formats
- Target People Also Ask boxes with comprehensive answer content
- Build topical authority with deep, comprehensive content coverage
- Implement entity linking and knowledge graph grounding for AI understanding
🗣️ Voice & AI Structure
- Implement FAQ, HowTo, and QAPage structured data for rich results
- Add speakable schema for voice assistant compatibility
- Create conversational, natural language content optimized for AI parsing
- Establish author and brand E-E-A-T credentials for answer authority
🧮 Data & Structure
- Map entities and create JSON-LD knowledge graphs for AI comprehension
- Structure content with FAQ, HowTo, and Q&A patterns for answer extraction
- Provide concise, cited answers that satisfy search intent completely
- Implement breadcrumbs, tables of contents, and anchor links for navigation
📡 Monitoring & Wins
- Track featured snippet and PAA coverage with automated monitoring
- Analyze query variations and co-occurrence patterns for optimization
- Monitor zero-click search KPIs and capture answer snapshots
- Maintain quick-wins backlog with iterative improvements and testing
Content Writing & Strategy
Strategic content creation and distribution that builds authority, drives organic traffic, and converts visitors into customers.
🗺️ Planning
- Develop comprehensive pillar and cluster content architectures
- Create detailed editorial calendars aligned with business objectives
- Produce thorough content briefs and outlines for consistent quality
- Establish brand style guides and tone guidelines for voice consistency
✍️ Production
- Write thought leadership content for SaaS and technology industries
- Create high-converting e-commerce and landing page copy
- Develop valuable lead magnets and downloadable resources
- Implement strategic interlinking for improved site authority and navigation
🔁 Distribution
- Build content repurposing frameworks for multi-channel distribution
- Refresh outdated content and re-optimize for current search trends
- Conduct regular content audits and pruning for quality maintenance
- Align content with funnel stages (TOFU/MOFU/BOFU) for conversion optimization
🧭 Optimization & Governance
- Implement content QA checklists and multi-stage review processes
- Define RACI matrices, content ownership, and SLA agreements
- Maintain versioning systems and comprehensive audit trails
- Establish legal and compliance guardrails for risk mitigation
🔗 SEO Integration
- Map keywords strategically to different page types and user intent
- Apply on-page SEO standards including headers, media optimization, and schema
- Develop internal linking strategies with descriptive anchor text
- Create topic clusters with proper canonical paths and authority flow
📦 Performance & Ops
- Set OKRs and KPIs with detailed content performance scorecards
- Optimize CMS workflows and define clear content team roles
- Manage localization and content variants for global scalability
- Implement asset management systems and standardized briefing processes
Copywriting
Conversion-driven copywriting that persuades, engages, and converts across all marketing channels and touchpoints.
🧱 Frameworks
- Apply proven frameworks like AIDA, PAS, and 4Ps for structured persuasion
- Craft compelling value propositions highlighting unique selling points
- Focus on benefit-led messaging that resonates with target audiences
- Address common objections with empathetic, solution-oriented responses
📮 Pages & Channels
- Write high-converting landing pages and pricing page copy
- Create compelling ad copy for RSA and Meta advertising platforms
- Craft attention-grabbing email subject lines and automated sequences
- Optimize microcopy for forms, CTAs, and user experience elements
🧠 Research & Strategy
- Mine voice-of-customer data from reviews, calls, and feedback channels
- Analyze competitor messaging and maintain comprehensive swipe files
- Ensure message-market fit with precise audience positioning
- Establish consistent brand tone and style guidelines across all copy
📈 Testing & Optimization
- A/B test headlines and CTAs to identify highest-converting variations
- Balance clarity and curiosity to optimize engagement and conversion
- Ensure readability and scannability following F-pattern principles
- Track control vs challenger performance with statistical significance
Conversion Rate Optimization (CRO)
Data-driven conversion rate optimization through systematic testing, user experience improvements, and behavioral insights.
🔎 Research
- Apply heuristics evaluation, LIFT analysis, and Jobs To Be Done framework
- Analyze heatmaps and session replays for user behavior insights
- Optimize forms with advanced analytics and field-level tracking
- Identify and address funnel drop-off points with conversion diagnostics
🧪 Testing
- Execute A/B and multivariate testing with statistical significance
- Develop hypothesis pipelines based on data-driven insights
- Score tests by impact and effort for prioritization
- Implement iterative optimization cycles for continuous improvement
📱 UX Enhancements
- Improve above-the-fold clarity with compelling value propositions
- Simplify navigation and user flows for better usability
- Add trust signals and security elements to reduce friction
- Ensure mobile-first design with touch-friendly interactions
🧷 Instrumentation
- Develop comprehensive tracking plans with standardized event taxonomy
- Implement GA4 and GTM instrumentation for complete data collection
- Track form field interactions and error states for optimization
- Log experiment exposure for accurate attribution and analysis
⚡ Performance & Speed
- Optimize Core Web Vitals (LCP, CLS, INP) for better user experience
- Implement media optimization and lazy-loading for faster page loads
- Defer non-critical scripts and bundle resources for performance
- Optimize font loading and eliminate render-blocking resources
🎯 Personalization
- Deliver segment and intent-based offers for personalized experiences
- Apply merchandising rules and dynamic content based on user behavior
- Create geo and device-specific variants for optimal relevance
- Implement privacy-safe personalization without compromising user data
Marketing Analytics
Comprehensive marketing analytics providing actionable insights, automated reporting, and data-driven decision making.
⚙️ Implementation
- Set up GA4 properties with custom events and conversion tracking
- Implement GTM data layer for enhanced tracking capabilities
- Configure consent mode and enhanced conversions for privacy compliance
- Enable e-commerce tracking with product and transaction data
📊 Reporting
- Build custom Looker Studio dashboards for stakeholder reporting
- Implement proper channel grouping and cross-device attribution
- Set up attribution models for accurate conversion credit
- Establish UTM parameter taxonomy with quality assurance processes
🔎 Insights
- Create conversion funnels and cohort analysis for user behavior insights
- Calculate LTV, CAC, and retention metrics for business valuation
- Analyze ROI and budget pacing across all marketing channels
- Export data to BigQuery for advanced analysis when required
🧰 Data Quality & Governance
- Develop tracking plans with standardized naming conventions
- Use DebugView and Tag Assistant for ongoing QA and validation
- Implement anomaly detection and regular audit schedules
- Establish consent management and data retention policies
🧮 Attribution & Modeling
- Compare attribution models and calculate assisted conversions
- Run media mix modeling with business constraints and goals
- Standardize channel and UTM tracking for consistent reporting
- Project LTV and CAC by cohort for forecasting and planning
🔔 Automation & Alerts
- Set up automated budget pacing alerts and anomaly notifications
- Schedule dashboard refreshes and automated email reports
- Configure Slack and webhook notifications for real-time alerts
- Create BigQuery scheduled queries for automated data processing